Hello,
My name is Justin Stowe. I spent the first 6.5 professional career as an Air Force officer and in property insurance. I then went back to school for my MBA in Marketing.
Since graduation, I’ve leveraged my engineering undergrad, MBA, leadership training and project management experience in the world of CPG brand management.
Here are a few of the category-leading brands and retailers I’ve been fortunate enough to work with.
I’ve had the opportunity to work on a lot of great projects over the years, but a few of my favorites have been:
- Relaunching all of the Clorox® Pool&Spa ™ packaging artwork based on extensive market research on product claims and packaging designs through both qualitative and quantitative research.
- Creating and measuring the in-store POS lift of a new HotHands® digital advertising campaign on Google and Meta platforms.
- Launching the first influencer campaign within Kobayashi’s U.S. business, working with the professional basketball player Derrick White.
- Setting a clear direction for the future of HotHands® packaging to make it e-commerce friendly, cost-effective and create brand-blocking on the retailer shelf.
- Managing video shoots spanning from 2 hours to 5 days long and working closely with agencies and media partners to create new, exciting content to be used for years to come.
I’ve found that my ability to analyze data, develop and improve systems, create strategies, understand manufacturing, and be detailed oriented have made brand management within CPGs a perfect fit for me.